In both supermarkets and hypermarkets, value is driven as much by product quality as it is by the high standards of hygiene and service delivered daily by our teams.
In Cote d’Ivoire and Cameroon, CFAO Consumer stands for:
- +3,000 local suppliers
- 22,000 product references
- Up to 45% of local products in food sales
This model combines deep local roots, international standards, and innovation to support modern distribution in Africa.
In Cameroon, this model is yielding tangible results: local products already account for 45% of food sales. Thanks to initiatives like the “Made in Cameroon Fortnight” and continuous digital innovation—such as the launch of the very first digital loyalty program for the Carrefour brand—CFAO is building customer loyalty while creating a strategic bridge between African entrepreneurs and a 45-country market.
This momentum perfectly illustrates CFAO Consumer’s mission: “Contributing to the development of modern distribution in West Africa.”
Read the interview with Franck Rouquet, CEO of CFAO Consumer, in Linéaires magazine.
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