CFAO Consumer Retail

Pioneering Africa’s nascent modern retail market

CFAO Consumer Retail

Pioneering Africa’s nascent modern retail market

CFAO Consumer Retail

Pioneering Africa’s nascent modern retail market

We continue to develop a range of  3 different food retail formats (hypermarket, supermarket and cash & carry), shopping centres and a club of brands in Côte d’Ivoire, Cameroon and Senegal to cater to demand from Africa’s middle-class consumers. Our goal is to combine an international offering with local and regional products at competitive prices.

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african consumers

Carrefour: quality products
at competitive prices

We provide a wide range of quality products in partnership with Carrefour hypermarkets and smaller Carrefour Market supermarkets, many sourced from local suppliers. This allows us to meet the expectations of customers keen to know where their products come from, by ensuring complete traceability and unbeatable prices.

Supeco targets the budget segment and gives both individuals and businesses the option to buy retail or in bulk. The first Supeco store opened in April 2019 in Dakar, Senegal.

8 in Côte d’Ivoire
4 in Senegal
5 in Cameroon

PlaYce: shopping centres as social hubs

CFAO Consumer Retail opened its first shopping centre in Côte d’Ivoire, PlaYce Marcory, in 2015, followed by a second, PlaYce Palmeraie, in 2017. PlaYce shopping centres are also social hubs, fostering a sense of community. They include a Carrefour supermarket, food court and shopping arcade with an array of different stores and services.

5,000,000

visitors to our PlaYce shopping centres in 2020

Brand franchises

CFAO Consumer Retail has established preferred partnerships with four leading international brands in three key areas: clothing with Lacoste and Jules; beauty with Beauty Success; toys and games with La Grande Récré. These brands are an integral part of our shopping centres and we help them grow in high-potential markets by offering middle-class consumers an array of quality products and services tailored to their needs.

 

Expanding the offering
through online sales

In 2018, CFAO Consumer Retail and Carrefour established a partnership with African e-commerce giant Jumia, enabling customers to order Carrefour products online in Côte d’Ivoire and Sénégal.

partnership with Jumia