We develop a range of various food retail formats in partnership with Carrefour (hypermarkets, supermarkets and cash & carry stores), PlaYce shopping centres and a network of franchised stores in Cote d’Ivoire, Cameroon and Senegal to cater to demand from Africa’s middle-class consumers.
Our ambition: to combine an international and local offer of quality at the best price.
CFAO Consumer supports major international brands, from the production to the distribution of consumer goods, in the sectors of food distribution, hygiene and everyday products. Backed by our in-depth knowledge of local markets and our extensive network of retailers, we deploy commercial distribution strategies tailored to each country and to consumers.
2 countries of operation 9 countries of distribution.
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millions in revenue
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food retail formats
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stores and 6 shopping centers
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countries
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employees
Carrefour: quality products
at competitive prices
We provide a wide range of quality products in partnership with Carrefour hypermarkets and smaller Carrefour Market supermarkets, many sourced from local suppliers. This allows us to meet the expectations of customers keen to know where their products come from, by ensuring complete traceability and unbeatable prices.
Supeco targets the budget segment and gives both individuals and businesses the option to buy retail or in bulk. The first Supeco store opened in April 2019 in Dakar, Senegal.
A partner of Jumia (since 2018), Africa’s leading e-commerce company, CFAO Consumer and Carrefour also enable consumers in Côte d’Ivoire and Senegal to order products online from dedicated Carrefour stores, expanding the offer through online sales.
15 in Cote d’Ivoire
7 in Cameroon
7 in Senegal
PlaYce: shopping centres as social hubs
CFAO Consumer Retail opened its first shopping centre in Côte d’Ivoire, PlaYce Marcory, in 2015, followed by a second, PlaYce Palmeraie, in 2017 and more recently in Cameroon early July 2022 with PlaYce Yaoundé. PlaYce shopping centres are also social hubs, fostering a sense of community. They include a Carrefour supermarket, food court and shopping arcade with an array of different stores and services.
+5,000,000
visitors to our PlaYce shopping centres in 2021
Brand franchises
CFAO Consumer Retail has established preferred partnerships with four leading international brands in three key areas: clothing with Lacoste and Jules; beauty with Beauty Success; toys and games with La Grande Récré. These brands are an integral part of our shopping centres and we help them grow in high-potential markets by offering middle-class consumers an array of quality products and services tailored to their needs.
Cosmetics, hygiene
and food products
For many years, we have been producing everyday objects in our MIPA factory in Côte d’Ivoire and our ICRAFON factory in Cameroon. These products are distributed in 9 countries in West and Central Africa.
We have also developed expertise in plastics processing, and manufacture a range of packaging items such as bottle crates, bottles and cans for major manufacturers (Nestlé, Colgate, Tiger Brands…).
Developing and marketing cosmetics and skincare products
For L’ORÉAL, we distribute cosmetics in Cote d’Ivoire and the sub-region. This partnership contributes to the development of modern consumption of quality products in West Africa.
We are also developing product ranges under our own brands, drawing on industrial know-how acquired over the years: shower gels, deodorant, toothpaste, hygiene products.
6.9 million
units manufactured
Exclusive distributor for major food brands
We draw on our specialized distribution network – local retailers, traditional markets and supermarkets – to support internationally renowned brands such as Capri-Sun.
