In Cameroon and Cote d’Ivoire, we operate a variety of large-scale retail formats for consumer goods. These include PlaYce shopping centers, Carrefour hypermarkets and supermarkets, local cash-and-carry stores, and franchise outlets. We combine local local consumer expectations with international standards to meet the new demands of modern consumption in West Africa.
We also produce everyday products in Cameroon and Cote d’Ivoire.
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million € in revenue
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stores and 6 shopping centers
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countries
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employees
Distribution in a variety of formats to meet all the needs
Carrefour, a large range of quality products at competitive prices
In partnership with Carrefour, we operate Carrefour hypermarkets, Carrefour market supermarkets, and Supeco cash & carry stores in major cities in Cameroon and Cote d’Ivoire. We offer urban consumers a diverse, controlled, high-quality range of products at fair prices. We promote local products in collaboration with local SMEs and cooperatives.
14 Carrefour stores in Cote d’Ivoire
8 Carrefour stores in Cameroon
PlaYce, shopping centers as social hubs in Sub-Saharan Africa
PlaYce shopping centers offer a premium shopping experience centered around a Carrefour store, a food court, and dozens of local and international brands. Designed as true living and leisure hubs, they meet the expectations of an increasingly connected urban population.
6 shopping centers PlaYce
4 in Cote d’Ivoire, 1 in Cameroon, 1 in Senegal
A Brand Club to support international retailers
Through our Brand Club, we develop partnerships with renowned international brands: Lacoste and Jules in clothing; Beauty Success in beauty; La Grande Récré in toys. Located in our PlaYce shopping centers, these stores offer consumers access to leading brands.
4 brands
Local production capacities
At our ICRAFON factories in Cameroon and MIPA in Cote d’Ivoire, we produce consumer goods for international brands as well as our own brands, Ebène and Clarabel. These products are distributed in nine countries in West and Central Africa.
Local manufacturing allows to offer quality products at affordable prices, while supporting local economies. We also produce containers for industrial use, such as bottle crates, bottles, and cans.
