A leading player in Africa and a subsidiary of the Japanese Group Toyota Tsusho Corporation, our mission is to offer affordable, high-quality products and services to as many people as possible in the sectors of mobility, infrastructure and renewable energy, healthcare, and consumer goods.

We are involved at every stage of the value chain – import, production, distribution to the final customer – to guarantee the reliability and quality of our offering.

With almost 175 years of presence on the continent, we have developed the most extensive pan-African distribution network and an unparalleled expertise in the field. This makes us the strategic partner for major international brands committed to sustainable growth in Africa.

Our purpose, With Africa For Africa, unites us all around a shared ambitious project: to make a meaningful contribution to the development of Africa.

1/ Diversified, complementary business portfolio, extensive pan-African presence which make it possible to pool risks.

2/ Partnerships with strong brands, quality of the products and services.

3/ Vertical integration of the value chain, from production to end consumer, and secure supply chain.

Our commitments in Africa

Guided by our purpose, With Africa For Africa, we contribute to the sustainable development of the continent through our four activities. Each of them has a specific roadmap and mission to offer, at its own level, a sustainable future for Africa’s next generations.

As part of our corporate social responsibility, we support projects promoting health, education, and initiatives related to our activities.