A look back at the press conference held on October 18, 2022 by CFAO Consumer Retail, a pioneer in the emerging market of modern distribution in Africa.
Its General Manager, Jean-Christophe Brindeau, and the General Manager of CFAO Consumer Retail in Senegal, Malick Niang, reported on developments in Côte d’Ivoire, Cameroon and Senegal, with 23 stores to date and double that number by 2025.
The division’s objectives are to offer quality products and international and local brands at affordable prices and with a long-term perspective, and to meet the new needs of modern consumption in Africa. Julien Garcier of Sagaci Research gave an outlook on the global market in Africa, the positioning of the various players as well as the progression of modern trade on the Continent.
Some key figures:
✅ 3 food retail formats (Carrefour, Carrefour Market and SUPECO), shopping malls and a brand club.
✅ Nearly 2100 employees
✅ 23 stores in 2022
✅ 8,000 to 12,000 Carrefour Market references – 25,000 references per hypermarket
✅ 3 PlaYce shopping centers, 61,000 sq. m. of total sales area