CFAO FMCG & Agri

A key player in Africa’s flourishing consumer goods market

CFAO FMCG & Agri

A key player in Africa’s flourishing consumer goods market

CFAO FMCG & Agri

A key player in Africa’s flourishing consumer goods market

From production to distribution of consumer goods, CFAO FMCG & AGRI works with leading international brands across a range of sectors including food, beverage, personal care and everyday products. CFAO FMCG & AGRI has significant production capacity, with eight production sites in West and Central Africa. Drawing on our detailed insight into local markets and our wide network of retailers, we roll out distribution strategies tailored to individual countries and attuned to consumer expectations.

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Our partners

Breweries

Supporting the world’s second-largest brewer in the Congo and Côte d’Ivoire

HEINEKEN is a long-standing partner with whom we operate the Brasseries du Congo breweries in Brazzaville and Pointe-Noire, as well as the Brassivoire in Abidjan, Côte d’Ivoire. These breweries make local beers such as Primus, Ngok and Ivoire as well as beers by leading international brands like Heineken®, Mützig®, Guinness® and Desperados®, and soft drinks including Coca Cola®, Fanta® and Pulp Orange. These products are sold in both countries.

Drinking too much alcohol is dangerous for your health, please drink responsibly

+2,4 million

hectolitres of beer brewed in 2019

Food,
personal care
and everyday products

Producing and distributing everyday products

We have been making BIC® pens and razors for over 50 years. Manufactured at our MIPA plants in Côte d’Ivoire, ICRAFON in Cameroon, PPGL in Ghana and GI&D in Nigeria, these products are distributed across 11 countries in West and Central Africa.
We have also developed expertise in working with plastics and make a range of packaging including crates, bottles and flasks for major corporations such as Nestlé, Guinness, Colgate and Tiger Brands.

280 million

BIC products sold in 2019

 

Developing and marketing beauty and personal care products

We manufacture and handle exclusive distribution of cosmetics for L’ORÉAL in Côte d’Ivoire and the sub-region. The partnership supports growth in modern consumption of high-quality products in West Africa.
We also draw on the industrial expertise we have gained over the years to develop own-brand products including shower gel, deodorant, toothpaste and personal care products.

3,5 million

of cosmetic products sold

 

Exclusive distributor for leading food brands

We draw on a specialist distribution network – local resellers, traditional markets and supermarkets – to support leading international brands like Capri-Sun.

2,6 millions

of Capri Sun pouches sold in our different territories

Innovating with the Multi Purpose Factory

To further optimise production and streamline costs, we opened a new plant dubbed MIPA:”Made in Côte d’Ivoire, Products for Africa”.
This production facility gives us a local hub to cost-effectively manufacture food and non-food products included in the CFAO FMCG & AGRI portfolio for partners such as BIC®, Mixa and Capri-Sun, in addition to our Ebène, Focus and Clarabel brands.

To target the value chain well ahead of the food-processing industry, CFAO FMCG & AGRI has invested in a pilot project to make and distribute fertiliser in Kenya under the Baraka brand. These quality products allow farmers to increase their yield while caring for the soil. The fertilisers were designed in conjunction with established partners including the International Plant Nutrition Institute, African Fertiliser Agribusiness Partnership and MOI University. As part of this push toward value-chain integration, we also sell farm machinery including tractors and agricultural equipment at our Nakuru showroom in Kenya.