{"id":12215,"date":"2026-05-18T16:04:42","date_gmt":"2026-05-18T14:04:42","guid":{"rendered":"https:\/\/www.cfaogroup.com\/?p=12215"},"modified":"2026-07-20T07:39:59","modified_gmt":"2026-07-20T07:39:59","slug":"cfao-consumer-is-developing-modern-distribution-in-west-africa-by-building-on-local-expertise","status":"publish","type":"post","link":"https:\/\/www.cfaogroup.com\/en\/cfao-consumer-is-developing-modern-distribution-in-west-africa-by-building-on-local-expertise\/","title":{"rendered":"CFAO Consumer is developing modern distribution in West Africa by building on local expertise"},"content":{"rendered":"<p data-path-to-node=\"2\">In both supermarkets and hypermarkets, value is driven as much by product quality as it is by the high standards of hygiene and service delivered daily by our teams.<\/p>\n<p data-path-to-node=\"4\">In Cote d\u2019Ivoire and Cameroon, CFAO Consumer stands for:<\/p>\n<ul>\n<li data-path-to-node=\"4\">+3,000 local suppliers<\/li>\n<li data-path-to-node=\"4\">22,000 product references<\/li>\n<li data-path-to-node=\"4\">Up to 45% of local products in food sales<\/li>\n<\/ul>\n<p data-path-to-node=\"5\">This model combines deep local roots, international standards, and innovation to support modern distribution in Africa.<\/p>\n<p data-path-to-node=\"6\">In Cameroon, this model is yielding tangible results: local products already account for 45% of food sales. Thanks to initiatives like the \u00ab\u00a0Made in Cameroon Fortnight\u00a0\u00bb and continuous digital innovation\u2014such as the launch of the very first digital loyalty program for the Carrefour brand\u2014CFAO is building customer loyalty while creating a strategic bridge between African entrepreneurs and a 45-country market.<\/p>\n<p data-path-to-node=\"7\">This momentum perfectly illustrates CFAO Consumer\u2019s mission: \u00ab\u00a0Contributing to the development of modern distribution in West Africa.\u00a0\u00bb<\/p>\n<p data-path-to-node=\"8\"><a href=\"https:\/\/www.lineaires.com\/les-magasins\/en-photos-le-carrefour-palmeraie-a-abidjan-cote-d-ivoire\">Read the interview with Franck Rouquet, CEO of CFAO Consumer, in <i data-path-to-node=\"8\" data-index-in-node=\"65\">Lin\u00e9aires<\/i> magazine.\u00a0<\/a><\/p>\n<p data-path-to-node=\"8\"><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7462131681399889920\/?actorCompanyId=25335\">See the LinkedIn post.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In both supermarkets and hypermarkets, value is driven as much by product quality as it is by the high standards of hygiene and service delivered daily by our teams. In Cote d\u2019Ivoire and Cameroon, CFAO Consumer stands for: +3,000 local suppliers 22,000 product references Up to 45% of local products in food sales This model [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[250],"tags":[],"class_list":["post-12215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","secteur-consumer-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CFAO Consumer is developing modern distribution in West Africa by building on local expertise - CFAO Group<\/title>\n<meta name=\"description\" content=\"In both supermarkets and hypermarkets, value is driven as much by product quality as it is by the high standards of hygiene and service delivered daily by our teams.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cfaogroup.com\/en\/cfao-consumer-is-developing-modern-distribution-in-west-africa-by-building-on-local-expertise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CFAO Consumer is developing modern distribution in West Africa by building on local expertise - 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