LACOSTE joins CFAO's Club of Brands to boost its growth in West Africa
La première boutique LACOSTE en Afrique de l’Ouest a ouvert ses portes ce jour dans la galerie commerciale Playce Marcory à Abidjan...
Today, LACOSTE is opening its first store in West Africa at the Abidjan (Côte d’Ivoire) PlaYce Marcory shopping center.
The opening comes under an agreement between CFAO Retail and the LACOSTE brand bearing on six countries of sub-Saharan Africa (Côte d’Ivoire, Cameroon, Senegal, Gabon, Republic of the Congo and the Democratic Republic of the Congo).
The LACOSTE shop at PlaYce Marcory, occupying 110 m2, will present collections for men, women and children as well as sports clothing and accessories, offering an unprecedented customer experience in accordance with the brand's new commercial and creative strategy.
The iconic L.12.12 polo shirt, the star of the brand's comprehensive, diversified range, is showcased in the Polo Bar.
LACOSTE is now a member of CFAO Retail's Club of brands, a network of international brands that have entrusted their growth in Africa to CFAO's expertise.
According to Xavier Desjobert, Chief Executive Officer of CFAO Retail, "The opening of LACOSTE's first store represents a milestone for the Club of Brands, confirming that our strategy of making quality goods available at affordable prices is a valid one. Thanks to LACOSTE and the premium sector it is associated with, we are giving the Club of Brands a premium dimension to satisfy consumer expectations in sub-Saharan Africa."
A second store is to open in 2019 in Abidjan. Three more openings are planned between now and 2019 in Cameroon and Senegal.
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