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Press release 5.29.13 par admin PDF

Carrefour partners with CFAO to develop its banner through various store formats in eight African countries

Carrefour and CFAO announced today the signature of a memorandum of understanding to form a joint venture that will be owned at 55% by CFAO and 45% by Carrefour. ...

This venture will benefit from exclusive distribution rights to develop various store formats in eight countries in West and Central Africa: Cameroon, Congo, Côte d'Ivoire, the Democratic Republic of the Congo, Gabon, Ghana, Nigeria and Senegal.

As the world’s second-largest retailer with a presence in over 30 countries, Carrefour will contribute its expertise as a multi-format retailer as well as the strength of its banner. CFAO, with its longstanding local presence in Africa, will bring its thorough knowledge of these markets and a deep understanding of consumer habits to the venture.

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