A year after its launch, the CFAO Retail club of brands now includes and develops 15 brands in Africa
Five new international brands have now joined the CFAO club of brands...
Five new international brands have now joined the CFAO club of brands, an innovative partnership whose members represent a new generation of international companies keen to stay in step with Africa's emerging consumer class. The club has attracted 15 international brands since its inception in November 2014, bringing it to the end of the first stage of its business-development strategy.
This third group of brands includes a number of leading names in fashion and textiles, along with a new addition in catering. La Halle Mode & Accessoires, La Halle Chaussures & Maroquinerie, Jules and Morgan will all expand the range of clothing on sale at the shopping centre due to open in Abidjan by the end of 2015 while Brioche Dorée will enhance the Food Court offering.
The club of brands puts CFAO in a position to provide a truly international selection in its shopping centres. It will feature in dozens of shopping centres operated over the next 10 years in eight African countries, including Cameroon, Congo, Côte d'Ivoire, Gabon, Ghana, Nigeria, DRC and Senegal.
The Abidjan shopping centre, for instance, will have over 50 stores, with more than half selling international brands, including 15 from the club of brands. This will be backed by a comprehensive range of services.
The club of brands already includes Baïla Pizza, El Rancho, Jeff de Bruges, Beauty Success, L’Occitane en Provence, Bonobo, Cache Cache, Kaporal, San Marina and La Grande Récré.
"For the first time in Africa, consumers will have access to a full range of products and services all in the same place, in a shopping centre that reflects the highest international standards. The club of brands is a catalyst for the development of companies that have understood the needs of Africa's emerging population. These partnerships allow these companies to benefit from CFAO expertise in distribution and access to African consumers," explains Xavier Desjobert, Chief Executive Officer, CFAO Retail.
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